Strategic Planning Manager, Brand Partnership (IMC-Based)

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Location
Ho Chi Minh
Employment Type
Regular
Closes On
30 Jun, 2026

Overall view of the job

The Strategic Planning Manager will be responsible for the planning & strategy leading. This position has to mange the workload of subordinate planner in team and report performance to Planning Director.

Job Description

Strategy leading

  1. Get and clarify the brief from client and understand it deeply
  2. Get the right and updated market landscape (social media behavior, influencer marketing trend,…)
  3. Understand and dig down consumer insights (FMCG, Tech, Bank, ….)
  4. Source and apply market or consumer data to gain data-driven and compelling insights to address client objectives or issues
  5. Develop influencer/community strategy approach, campaign roadmap. Propose campaign measurement from inspiration to execution
  6. Craft creative briefs and provide clear persuasive briefings to Creatives
  7. Collaborate with account and creative teams to identify strategic needs, strategic ideas, and lead all aspects of strategic planning on preparation of new pitches.
  8. Utilize METUB’s tools, inventory, assets to integrate/alignment on proposal as new innovation/exclusive solutions to drive growth opportunities and show our advantage planning on market.

Management

  1. Manage the workload of team members
  2. Ensure planning tasks meet the deadline requirement (both internal & external with client)
  3. Coach or guide member of team to enhance planning qualify
  4. Report to Director always on


Job Requirements

  1. Minimum of 5 years work experience in a multinational advertising agency
  2. Solid knowledge & thorough understanding of Advertising Industry (special in influencer marketing)
  3. Ability to look at both the big picture and details
  4. Strong logical thinking with analytical skill, flexible mind-set
  5. Great experience in writing strategic pitch. Ability to identify strategic needs, strategic ideas, and lead all aspects of strategic planning
  6. Superior communication skills for internal communication and client-facing situations
  7. Presentation ability in English as well as Vietnamese
  8. Good at management skill to coach your team;
  9. Ability to work effectively with varieties of internal teams and business groups, including Creative, Account and Technical Delivery Specialists;
  10. Great project management abilities. Ability to self-manage while managing assigned teams and projects.
  11. Able to handle pressure